Jack Kay, known online as the “Ibiza Final Boss,” went viral for his bold haircut, flashy sunglasses, and confident dance moves during a trip to Ibiza. The 26-year-old from Manchester embraced the internet fame, calling himself a “normal person from Newcastle” and thanking fans for their support.
Now, his girlfriend, 23-year-old Alisha Cook from Durham, is also in the spotlight. She works as a debt collector and social media coordinator and proudly shared his viral moment on TikTok, writing, “POV ya boyfriend’s now known as the Ibiza Final Boss.”

Despite some negative comments, many praised the couple. “They look happy and he seems cool,” one user said. Another called Alisha, “Mrs. Boss.”
Jack has teased “big news” and signed with Neon Management, which represents major UK reality stars. Booking.com even offered him a return trip to Ibiza. With fans, brands, and talent agencies paying attention, the Ibiza Final Boss may be here to stay.