A 27-year-old woman’s tragic death has led to a major change in UK medical guidelines. Jessica Brady contacted her doctors more than 20 times in 2020 but was repeatedly told she was “too young for cancer” and likely had long COVID.
Her mother, Andrea, recalled: “She lost weight, had night sweats, fatigue, and swollen lymph nodes. But because of her age, doctors dismissed it.” By the time Jessica was privately referred, she was diagnosed with stage 4 adenocarcinoma. She died just three weeks later, days before Christmas.

In response, the NHS has introduced Jess’s Rule. The new policy requires GPs to “think again” after three appointments if symptoms remain unexplained or worsen. Officials hope the “three strikes and rethink” approach will prevent delays and save lives.
Andrea said: “Jess showed courage, dignity, and love. She wanted people to know how hard she tried to be heard.” Her legacy now stands as a reminder: age should never be a reason to dismiss serious health concerns.
Do you believe Jess’s Rule will help protect patients in the future?