Most of us try our best to be respectful, especially when someone shares something personal. But one TV presenter is now under fire after repeatedly calling Sam Smith “he” during a broadcast. Fans quickly noticed the mistake and took to social media to defend the singer.
Sam Smith, known for hits like Stay With Me and Dancing with a Stranger, came out as non-binary in 2019. They have spoken openly about their lifelong struggle to understand their identity and asked people to use they/them pronouns. While they admit mistakes will happen, they’ve said being addressed correctly helps them feel seen and safe.

The turning point came when presenter Lorraine Kelly discussed Smith’s outfit from the Barbie red carpet. She used “he/him” several times on her morning show, even while guest Vogue Williams used the correct pronouns. Viewers sensed the tension and began calling out the repeated misgendering online.
This wasn’t the first time Smith faced this issue. They’ve corrected reporters, presenters, and interviewers in the past, always with patience. Smith has said shifting language takes time, but it matters deeply. “Everyone messes up,” they shared, “but using the right pronouns makes me feel fully myself.”

After receiving criticism, Kelly responded with a calm apology, saying the mistake wasn’t intentional and promising to do better. Fans appreciated the acknowledgment, but many stressed how hurtful repeated misgendering can feel.
The moment serves as a gentle reminder that small acts of respect often make the biggest difference in someone’s day.
Fair comment Ollie. Not in the least intentional but will take on board – thanks for bringing to my attention ❤️ https://t.co/h3ISCdhdjs
— Lorraine (@reallorraine) July 13, 2023