On June 10, 2024, Rihanna appeared in New York City, stylishly dressed in a luxurious fur coat, trousers, a tank top, pumps, hoop earrings, and shades. Her natural curly hair, however, stole the spotlight, sparking mixed reactions on social media. Comments ranged from “She looks a little bit older with her real hair” to “She is so naturally beautiful. The rest can just sit down!!”

Rihanna announced a new product in her Fenty line on Instagram, emphasizing the flexibility of her new hair care products. She noted, “I’ve had almost every texture, color, length…so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair.” She reminisced with her hairstylist Yusuf Williams about their favorite looks, including a standout wet-look hairstyle for Vogue.

Rihanna’s hair transformations continue to captivate fans. In April 2024, she debuted a short blonde look, shared in a fiery photoshoot for her Savage X Fenty lingerie line. Admirers praised her bold new hairdo, with comments like “I am about to dye my hair that color now.”

Motherhood has deeply impacted Rihanna’s beauty routine, focusing more on skincare. Her makeup artist, Priscilla Ono, highlighted her commitment to combatting fatigue. Despite embracing privacy, Rihanna occasionally shares family moments, asserting control over her public image. She expressed the protective instincts motherhood has awakened, stating, “You’re just going through the motions, and even then, you’re so paranoid.”