At the 2026 Grammy Awards, Justin Bieber drew attention for an unexpected reason. He performed his song Yukon wearing only his underwear, which immediately became a major talking point.
Many viewers were surprised and confused by the choice. Social media reacted quickly, with people questioning why he would appear that way at one of music’s biggest events. Others felt it was simply meant to shock and get attention.
The reason later became clear. Bieber was promoting his own clothing brand, Skylrk. The underwear he wore on stage was part of that brand. After the performance, interest in the product reportedly increased.
Despite the outfit, the performance itself was well received. Fans said Bieber sounded strong and looked confident. Many were pleased to see him back on stage after stepping away from touring for health reasons.
Justin Bieber’s full #GRAMMYS performance of “Yukon” pic.twitter.com/xBIhw5Qhu0 https://t.co/UpfDR6XUrp
— Complex Music (@ComplexMusic) February 2, 2026
Now 31, Bieber is preparing to return fully to live music. He is scheduled to perform at Coachella, which will be his first major concert since canceling his 2022 tour.