Budweiser delivered another emotional Super Bowl moment with its new commercial, continuing a tradition the brand is known for. The 2026 ad focuses on simple storytelling rather than flashy effects, which helped it stand out.
The commercial, titled “American Icons,” features Budweiser’s famous Clydesdale horses alongside a bald eagle. It follows a baby horse and a young eagle growing up together, showing themes of friendship, strength, and growth. The story is calm, warm, and easy to follow.
The ad was released during the Super Bowl and quickly drew attention online. Millions watched it within hours, with many viewers saying it was moving and memorable. The emotional tone reminded people why Budweiser ads are often highlights of the game.
The commercial also marks an important milestone for Budweiser, celebrating 150 years of the brand while looking ahead to America’s 250th anniversary. By using classic symbols and a gentle message, Budweiser once again connected with viewers across generations.
For many fans, it was a reminder that sometimes the most powerful Super Bowl ads are the simplest ones.