A Brazilian public figure is facing intense scrutiny after her teenage son publicly commented on his role in supporting her online career. Andressa Urach, a former television personality who now creates subscription-based content, recently became the center of a heated debate after remarks made during a live social media session drew widespread concern.

During an Instagram Live, her son Arthur responded to a follower who asked whether he assists with his mother’s production work. His casual acknowledgment sparked immediate backlash, with many questioning the boundaries and appropriateness of the situation. Arthur later spoke to a Spanish YouTube program, describing his involvement as “professional,” while also noting that certain aspects of the job made him uncomfortable. His comments, along with interruptions from his mother during the interview, only added to public unease.

The controversy quickly spread, drawing criticism from viewers and from Arthur’s father, Thiago Lopes, who condemned the arrangement. Social media users echoed similar concerns, calling the situation “deeply troubling” and urging authorities to examine potential risks.

The incident has ignited a broader conversation about the responsibilities of online creators, the pressures of digital platforms, and the importance of maintaining clear boundaries—especially when minors are present in a professional environment. Many commentators argue that safeguarding young people must remain a top priority amid the growing influence of subscription-based media.