Many Super Bowl viewers judged the halftime show just as closely as the game itself. This year, Bad Bunny’s performance sparked intense debate and quickly became one of the most talked-about shows in recent history.
Bad Bunny made history by delivering the first Super Bowl halftime show almost entirely in Spanish. His performance focused on cultural pride and unity, with Latin-inspired visuals and well-known guest appearances. Supporters praised it as an important moment for representation on a global stage.
However, a large number of viewers shared the same complaint. Many said they struggled to connect with the show because of the language barrier. Others felt it did not match what they expect from a traditional Super Bowl halftime performance. On social media, some went as far as calling it the worst halftime show ever.
As criticism grew, millions of viewers chose to switch away from the official broadcast. Instead, they watched an alternative online halftime show promoted by Turning Point USA, featuring Kid Rock and other country and rock artists. This split viewing highlighted how divided audiences were over the NFL’s choice.
The reaction also spread into politics and culture. Some public figures sharply criticized Bad Bunny’s show, while others defended it as a celebration of diversity and modern America. In the end, love it or hate it, the halftime performance achieved one thing clearly: it became one of the most polarizing and widely discussed Super Bowl halftime shows of all time.