Signs of Cocaine Addiction
January often brings fresh starts, but many people struggle with drug use after the holidays. Cocaine use across the UK has reached epidemic levels during the festive season.
Global Consumption Trends
The UK is now the largest consumer of cocaine per capita in Europe. A 2023 OECD report also ranks it second largest in the world behind Australia. Belgian customs recently seized ten tonnes of the drug on a single ship. The official described December as a time when white powder falls mass from the sky.

Spotting Hidden Habits
Psychiatrist Dr. Max Pemberton says cocaine often hides in plain sight. Users can appear functional at work and in relationships for a long time. However, frequent sniffing and a constantly runny nose are major warning signs. Watch for sudden bursts of energy followed by deep crashes and irritability. Financial problems also occur because a habit can cost hundreds of pounds weekly.
Transition to Isolation
Addiction often worsens when use shifts from social events to being alone. Using at home on a Tuesday suggests the drug has become self-medication. Vulnerable people may use the stimulant to fight seasonal depression during winter. Meanwhile, personality shifts like arrogance can turn into paranoia or anxiety.
How to Help
Confront the person during a calm time rather than when they are high. Use “I” statements to express worry without judging their actions. Then, encourage them to visit a GP or search for local NHS services. Groups like FRANK and Cocaine Anonymous also offer free support and advice.