Ryan Satterthwaite, 19, tragically passed away after taking part in the viral “Run It Straight” trend in New Zealand. The challenge, inspired by rugby collisions, involves two people charging at each other head-on—often without helmets.

On Sunday, Ryan joined friends in what was meant to be lighthearted fun after a birthday celebration. Sadly, he suffered a severe head injury during the game and died the next day despite emergency surgery. His family remembers him as a “top kid” who was kind, polite, and always willing to help.

Ryan’s uncle described the moment as a “freak accident,” explaining Ryan was initially talking before his condition quickly worsened. Dozens of friends gathered at the hospital to say their final goodbyes.

Experts warn the trend poses serious risks. “Repeated head impacts increase long-term brain damage,” said Professor Patria Hume. Police also urged the public to avoid such activities, stressing the dangers.

Ryan’s death has sparked calls for awareness around these risky online challenges—reminding everyone that what may seem like fun can turn tragic in an instant.