Choosing a baby name should feel joyful, yet many parents find it surprisingly stressful. One wrong turn can spark family drama, endless debates, or regret years later. That’s why more moms and dads are now turning to baby-name consultants for calm guidance during this big moment.
One expert, SJ Strum, has seen every naming challenge imaginable. Parents argue over styles, grandparents protest unusual choices, and siblings fight over shared family names. She says these conflicts are common because a child’s name feels deeply personal — it becomes part of their story from day one.

The turning point for many families comes when they realize how much a name can shape first impressions. Research shows that gender-neutral names can help girls in the workplace, while classic names often feel safe and familiar. “Your baby’s name should fit both your heart and your hopes,” SJ explains.
To help parents, she creates personalized lists based on their lifestyle, heritage, and values. She encourages looking beyond alphabet charts and exploring meaningful themes like travel, nature, or family history. Even small details — like how often a name is mispronounced — matter more than people expect.

SJ also advises parents to guard their choices from uninvited opinions. Loved ones mean well, but criticism can sting at an already emotional time. She reminds families that naming a child is a shared journey, not a competition, and compromise often leads to the most beautiful results.
In the end, she says the perfect name is the one that makes your heart lift each time you say it — a gentle reminder of the bright future waiting for your little one.