When Eduardo “Eddy” Biasi, a 26-year-old Italian entrepreneur, packed his bags for London, he thought he was chasing opportunity. The city, he believed, was the heartbeat of global business—a place where ideas and investment collide. But what he found instead left him stunned, disillusioned, and desperate to leave.
Eddy arrived from Milan in early 2024, eager to expand his digital investment platform. For a few days, it felt promising. “London has great places to shoot content,” he said. “I met good brokers, and the food reminded me of home.” But that optimism quickly faded. The $75 plate of pasta? “I nearly spat out my drink,” he laughed. Soon, humor gave way to fear.

He described “phone thieves on bikes,” rising crime, and a constant sense of danger. “Even if you don’t wear a watch or drive a fancy car, you don’t feel safe,” he said. Within six weeks, the man who once admired Britain was gone. “London was horrible—the crime rate was unbelievable.”
Now living in Dubai, Eddy says life feels completely different. “I wake up every day feeling unstoppable,” he shared from his 59th-floor penthouse. Between tennis, business meetings, and dinner parties, his days are full. “There’s always something happening here. In London, I felt trapped. Here, I feel alive.”
For Eddy, the move wasn’t about luxury—it was about peace of mind. And perhaps, a reminder that even the biggest cities can lose their shine when safety and joy are gone.