Jason Momoa, 45, has shaved off his iconic beard, and fans can’t stop talking about it. The Aquaman star revealed the dramatic change in an Instagram video on July 30, saying it was for his role as Duncan Idaho in Dune 3. “Haven’t shaved in six years, and here we are again,” he said.

The video showed him laughing and groaning as he shaved. “I hate it!” he joked after seeing his clean-shaven face. Social media exploded with reactions. One fan wrote, “Please don’t ever shave again😭,” while another added, “That’s not Jason anymore!”

Though the beard removal shocked many, Momoa used the moment to promote his eco-friendly water brand, Mananalu. He announced a partnership with Boomerang Water to fight plastic waste with reusable aluminum bottles. “Let’s get rid of single-use plastic—for our children and for our planet,” he urged.

While opinions on the beard vary, fans agree on one thing—Jason Momoa knows how to make a bold statement.