Millions of Super Bowl viewers focused just as much on the halftime shows as on the game. This year, the audience was split between the NFL’s official show and an alternative online broadcast. The contrast between the two quickly became a major talking point.
The alternative “All-American Halftime Show,” led by Kid Rock, attracted millions of online viewers. However, it was also widely criticized. Many viewers shared the same complaint, saying the performance felt rushed, low-energy, and possibly lip-synced. This reaction spread fast across social media.
As criticism grew, old controversies linked to Kid Rock resurfaced. Past lyrics and remarks from earlier in his career were shared again, with critics saying they did not fit the family-friendly message promoted by the event. Supporters disagreed and praised the show’s patriotic tone and its tribute to Turning Point USA founder Charlie Kirk.
At the same time, the official NFL halftime show by Bad Bunny also divided opinion. His Spanish-language performance focused on culture, pride, and unity rather than direct political messages. Some viewers praised the message, while others felt disconnected and chose the alternative show instead.
Together, the reactions showed how divided Super Bowl audiences have become. This year’s halftime proved that entertainment choices now reflect deeper cultural preferences, with many viewers actively choosing the show that best matches their values.