During the Super Bowl, millions of viewers chose not to watch the official halftime show featuring Bad Bunny. Instead, they switched to an alternative online broadcast organized by Turning Point USA, showing a clear split in audience preferences.
The NFL’s decision to feature a Spanish-only performance led to backlash from some fans. As a result, many turned away from the NBC broadcast and watched the online “All-American” themed halftime show on platforms such as YouTube and Rumble.
The alternative show featured rock and country performers, with Kid Rock as the main act. Viewer numbers rose quickly, with the livestream peaking at more than five million simultaneous viewers, a figure organizers highlighted as a major success.
The program also included a tribute to Charlie Kirk, the late founder of Turning Point USA. Organizers said the event was designed to celebrate traditional American values, including faith, family, and freedom, and to offer viewers a different style of halftime entertainment.
While Bad Bunny performed live in San Francisco during the official broadcast, the strong turnout for the rival online show underlined how divided Super Bowl audiences have become. This year’s halftime demonstrated that many viewers are increasingly willing to seek alternatives that better reflect their personal preferences and values.