TikTok mukbang personality Efecan Kultur has died at 24, sparking renewed concerns about the dangers of extreme eating trends. The Turkish content creator, known for consuming large amounts of food, had over 150,000 followers. His health began deteriorating in December due to obesity-related issues, leaving him bedridden and dependent on a breathing machine. He passed away on March 7.

Mukbang, a trend originating in South Korea in the 2010s, features creators eating massive portions while engaging with viewers. Some influencers, like Dona and Nikocado Avocado, have gained billions of views. However, the trend has faced criticism for promoting unhealthy eating habits and food waste. China has banned mukbang content, with President Xi Jinping calling it a “distressing” display of excess.

A 2021 study linked excessive mukbang viewing to disordered eating. “Nearly a third of regular mukbang viewers reported self-diagnosed tendencies toward junk food overconsumption.” Some influencers have acknowledged the health risks, with Nikocado Avocado revealing he suffered from mobility issues and sleep disorders due to extreme eating.

Kultur’s death follows similar tragedies, including Chinese influencer Pan Xiaoting, who died after her stomach ruptured during a challenge, and Filipino mukbanger Dongz Apatan, who suffered a fatal stroke after consuming excessive fried chicken. These incidents highlight the serious consequences of extreme eating for entertainment.