Labubu dolls, once a global fashion craze, are now sparking fear and even destruction. A viral theory claims the furry collectibles are linked to an ancient demon.
Created by Hong Kong artist Kasing Lung, Labubus began as kind elves in his children’s books. They later exploded in popularity when toy company POP MART launched them as blind-box collectibles in 2019. Prices skyrocketed, with rare figures selling for hundreds, and even one life-size doll reaching $170,000. “It’s amazing that so many people love it,” Lung once said.
But now, social media users are claiming Labubus resemble Pazuzu, a Mesopotamian demon. One user warned: “Labubu = Pazuzu. Do not invite demons into your home.” Others have posted videos burning their dolls or blessing them with holy water. The panic even led authorities in Erbil, Iraq, to ban sales and seize thousands of dolls.
Experts insist the link is unfounded, pointing to Lung’s inspiration in Nordic folklore. Still, the fear is spreading fast. Would you keep a Labubu on your shelf—or toss it into the fire?
