Richard Madeley of Good Morning Britain faced backlash for misgendering Sam Smith and a guest during a discussion about Smith’s music video and gender identity. Smith, who is non-binary, uses they/them pronouns. Madeley, alongside co-host Susanna Reid, referred to Smith using ‘he’ before being corrected by Reid. Madeley later misgendered the guest, Shivani Dave, who also uses they/them pronouns.

Dave responded positively on Twitter, noting Madeley’s apology and willingness to learn. However, viewers expressed frustration with Madeley’s repeated misgendering, highlighting the importance of respecting pronouns for non-binary individuals. While some praised Reid for addressing the issue, others called for better awareness and respect on the show.

Public awareness of non-binary identities has increased, with many young people using gender-neutral pronouns. Using correct pronouns is vital for mental health and fosters a culture of respect and inclusion.