Sydney Sweeney has stunned fans by launching a limited-edition soap—made with her actual bathwater. In partnership with Dr. Squatch, the “Euphoria” star created 5,000 bars of Bathwater Bliss, marketed as a natural men’s soap.
“When fans start asking for your bathwater, either ignore it or turn it into soap,” Sweeney joked. Each bar even comes with a certificate verifying it contains her bathwater.
While some praised the bold move, others weren’t impressed. Critics on social media called the idea “creepy,” “gross,” and “a step back for women.” One user wrote, “I love you Sydney but what the f*** is this?”
Despite backlash, many embraced the humor. “Whatever makes men take showers,” joked one commenter. Another said, “It’s disgusting—but it’s going to sell out.”
This isn’t Sweeney’s first stunt with the brand. She previously went viral in a steamy ad for their body wash, teasing: “Hello you dirty little boys… this is for men.”
The soap goes on sale June 6, just ahead of her return in the next season of Euphoria.
