Labubu toys, part of the growing “trinket culture,” have become a huge trend, especially among Gen Z. These cute collectibles have seen massive growth in popularity, thanks to social media and livestream shopping. However, with the rise in demand, counterfeit Labubus are flooding the market, and experts are warning against buying them.

Psychologists say these toys represent more than just aesthetics. “They offer small moments of comfort, control, and identity,” explains clinical psychologist Tracy King. For many, especially Gen Z, collecting Labubus becomes a way to cope with uncertainty and stress, replacing traditional milestones with comforting, accessible objects.

However, not all Labubus are safe. Angus Trading Standards recently seized hundreds of counterfeit toys, warning that these poorly made copies could be a choking hazard due to loose parts. The fakes lack essential safety certifications, making them dangerous, especially for children.

As Labubus grow in popularity, consumers are urged to buy responsibly and avoid counterfeits, especially when shopping for children.