The Boy Scouts of America, a longstanding pillar of American youth culture, is undergoing a major transformation. The organization is rebranding as Scouting America to emphasize inclusivity. This change, announced at the annual meeting in Florida on May 7, comes after 114 years of tradition.
The decision follows the organization’s recent efforts to welcome girls and gay youths amidst financial challenges, declining membership, and sexual abuse allegations. Roger Krone, president and CEO, stated, “In the next 100 years, we want any youth in America to feel very, very welcome to come into our programs.”
The rebranding, set to take effect on February 8, 2025, aims to attract a new generation of scouts while maintaining core values. Since 2013, the Boy Scouts of America has admitted gay youth and included girls in Cub Scouts and Scouts BSA, resulting in over 6,000 girls earning the title of Eagle Scout.
Critics, including Republican Senator Ted Cruz, have expressed concern over the name change. Cruz tweeted, “With membership at historic lows, Boy Scouts of America decides to rebrand to make clear that ‘boys’ are no longer welcome. I’m sure that will help with recruiting.” Despite this, supporters see the rebrand as essential for the organization’s modern relevance.
🤦♂️
— Ted Cruz (@tedcruz) May 7, 2024
With membership at historic lows, Boy Scouts of America decides to rebrand to make clear that “boys” are no longer welcome.
I’m sure that will help with recruiting. https://t.co/Rwf63B3p6I
