Meghan Markle Shares Rare Photo of Daughter Lilibet as She Announces New Brand Name
ArchiveFirst published April 18, 2025. It may not reflect later developments.
Meghan Markle has rebranded her lifestyle business, now called As Ever, and marked the occasion by sharing a rare photo of her 3-year-old daughter, Princess Lilibet. Featured on the homepage, the image shows Meghan and Lilibet walking hand-in-hand through a scenic field.
While some fans admired the photo—“Princess Lilibet is a little Star! 🌟 😌”—others questioned its authenticity, calling it “a VERY BAD Photoshop.”
The Duke and Duchess of Sussex have released their official 2024 Christmas card 🎄✨ Spot the heartwarming image of Prince Harry and Meghan Markle embracing Prince Archie and Princess Lilibet.
— HELLO! Canada (@HelloCanada) December 16, 2024
📷: Archewell pic.twitter.com/B4iMYbIruq
The rebrand moves away from “American Riviera Orchard,” which Meghan said was limiting: “It referred to the part of California where I live… it limited me to things manufactured and grown in the area.” She explained, “‘As ever’ means ‘as it’s always been,’” adding, “I created and have poured my heart into [it].”
The new brand, tied to her upcoming Netflix show With Love, Meghan, will include products like jam and focus on food, gardening, and everyday joy. “Jam is my jam,” she quipped. She also teased, “I can’t wait for you to see it… As ever, Meghan.”
